Finally, domestic marketing aimed at men, no not just men, but dads! And these fathers aren't the normal, run of the mill counterparts to the ever present advertising portrayal of Mommies-of-the-Year. Nope, these guys are actually the ones packing the lunches for the kiddos!
Let's hear it for Go-Gurt, I mean it's only 2012, what trend setters! Here I am watching Mr. Clean rescue this poor housewife from having to tote around a variety of cleaners, by arming her with his "Magic Eraser" and then BAM, switch ads and.....Dad is packing the lunch. WHAT? Isn't that a "woman's role."
Well, apparently not anymore, and it's about damn time! If there is one thing I am SO sick of it is the idea that women, according to the majority of current advertising, are still the end-all-be-all of the "domestic sphere." But, with this one ad I can see a light, albeit a small one, at the end of the tunnel!
What does this mean for the future??? Could one day I witness a commercial portraying dear old dad touting a huge smile as he admires the heft and tenacity with which his Brawny paper towel just cleaned up that spill? Will I see Dad agonizing over which wholesome meal to prepare that night for his family as he peruses the superstore shelves? I mean, really, the possibilities are endless! And, it's about time, because I just can't keep up the level of domesticity that society expects of me.
I am a woman, a wife, and a mother, but I can tell you straight up I couldn't care less which paper towel brand is the best, or if my floor cleaner smells of spring flowers, I'm too busy pursuing a career and raising a child that hopefully will appreciate women for the reality of their abilities and achievements.
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